Good copy is concise.

Unnecessary words waste the reader’s time. Destroys the sales message… and takes up space that could be put to better use.

The key fix this:

REWRITE your copy to produce concise copy

Or put it through Chat GPT. I taught you this in the Chat GPT course.

When you write your first draft.

The words should just flow.

Don’t stop typing until you’re “done”.

Then. You switch off your writing brain. And go into editing mode…

Here you rephrase. Delete. And make the copy good and less chatty.

Think of your copy like a slide.

The path is straight and smooth.

Leading the reader carefully from interest to sale.

Almost like a trap you can’t escape.

Unnecessary words are like bumps that hurt the reader and make them jump off (AKA click off).

So. Make it concise. Avoid:

• Run on sentences

• Wordy phrases

• Passive voice

Got it?

It’s really that simple.

And I told you this in less than 200 words.

Why?

Short. To the point. 0 time wasted.

Go practice.

With Energy,
Leon Bekteshi