Hello my insanely toxic friend!

(Okay. I cringed when I read that first line… anyways)

Today. I’m excited to share some real homemade sauce with you.

But first. Here’s my promise:

This is a completely FREE 11-day course

No bs.

BUT—I need everyone to be up to date…

Therefore. I’ll be starting with the basics and advance as we move forward.

Sounds good?

Great!

Let’s begin:

1—Put The Reader First

What does this mean?

Can you tell?

I’m doing it right now…

If you didn’t guess it. I’m TALKI-… sorry. WRITING to you.

Do you see how that makes a difference?

I’m INCLUDING you in this conversation with the voices in my head.

There’s really not much to say about this first rule.

But—I do have a checklist for you:

• Will the reader understand what you have written?

• Does he know the words you use? (for example: BS, LFG, are terms I use that I KNOW you know)

• Does your copy tell your reader something useful or new? (do both and smack on a story to be legendary)

• If you were the reader… would the copy persuade you?

A little trick to talk directly to your reader; use the word

YOU

As I’m talk-… WRITING to you now.

Do you see how that makes a difference?

Do you understand how this includes you in my conversation with you?

Just scroll above.

Or look at my previous emails. Or tweets for that matter. I’m ALWAYS talking to you.

Okay. That’s it for today.

Take some notes.

Tomorrow I’ll show you something that has NOTHING to do with writing… but is STILL a very very very important factor in making or breaking your copy.

See you there.

With Energy,
Leon Bekteshi