Monday I was sitting in class observing.

Nothing out of the ordinary…

“Okay.. so what?”

THAT’S THE PROBLEM

Everyone is the same.

Same clothes. Same style. Same haircut.

Nothing that catches your attention…

Nothing that disrupts your pattern…

An ocean full of sameness…

This is the problem with most accounts.

All accounts that don’t succeed have these common problems with their profile:

• Generic copy

  • The good old “I help X with Y through Z”

  • They sound like a fucking robot

  • Nothing that grabs attention

  • Use words like “unleash”

• Copy-paste bio

  • They take the bio of another account, copy-paste it, and change the smallest things…

• Appealing to everyone

  • Trying to get the most followers by being broad *facepalm*

• Shit aesthetic

  • Red and yellow don’t mix

  • Copying others hurts your brand

If you do have any of these problems… there’s no wonder why you’re stuck on the same follower count.

Or that your engagement is shit.

It’s time for you to learn the game and change in 6 weeks.

You NEED to be different.

I’ve told you to create your universe—where YOU are the ruler. That’s what you want, right?

You don’t want to be like the people at my school.

“But Leon. I don’t know where to start”

Well, my friend. You’re at the right place.

Grab your pen and paper…

A good profile includes 3 elements:

• Who are you?

• What can you do for me?

• Why should I follow you?

Great. Go ahead and answer these questions.

Seriously. (if you’re serious about succeeding)

At least 3 sentences on each. Feel free to send me a picture of it by replying to this email.

Why do you need to show who you are?

How do you think Batman built up his fanbase?

If you said something along the lines of “he saves Gotham” you’re kind of right.

But there’s more to it.

Batman is known as the hero who saves the city. The hero who fights for justice.

He makes his values clear:

• NO superpowers

• Cold personality

• Justice for all

• No killing

• Smart af

You see how this makes people like him?

They die to be like him—because he is different from the rest. They follow his every step and start implementing his core values.

You need to do the same with your universe.

Sit down and write your core values.

WHY would people care to follow you?

What’s something interesting you’ve done?

What do you stand for?

What do you stand against?

You’ll see how much easier it is to generate content. Gain fans. And start making money.

That’s not all. Once you start showing people who you are this will happen:

They will...

• Trust

• Relate

• Like and know

• Feel a deeper connection

… with you.

How can you show what you do for them?

My friend started talking about a game—something he really loved.

Explained EVERY single detail of it…

while we were in the gym.

I HATED IT. And told him to shut up and go do his set.

Did I pay attention? No.

Why?

He was informing me about something I didn’t care about.

I didn’t see the value of listening to him.

So… he lost me.

See where I’m going with this?

Your biggest problem is that you’re talking to the wrong audience.

You talk (or tweet) about something your audience doesn’t give a flying fuck about.

“I spent 233 days on Twitter” - and that’s it.

NO VALUE GIVEN. Pathetic.

Would you pay for something that didn’t bring value? No?

Okay… would you follow someone who only talked about themself and gave no value? No?

So why would you expect people to follow (or pay) you when you simply don’t provide

VALUE?

If you’re trying to bitch about how you tweeting consistently for 200+ days is valuable… please unsubscribe.

It’s not.

Here’s how you can show what you do for people so they start paying you:

Remember when you first joined this club?

You got a free gift. A case study in fact. On how I made my client $6k in less than 3 weeks.

That’s value. That shows how I help YOU make more money…

And if you’re making $1,000-$2,000 per month through your online business… and you’re looking to increase your MRR by doing less work click this juicy big button:

Now. Case studies aren’t the only way to showcase your competence:

• Social proof

• Banner—shows who you are and what you do/have done

• Bio—Include what you’ve done for others and what you HELP people do

But why would someone follow you?

Have you ever found yourself stumbling across a thread so valuable you just clicked that profile and hit the “follow” button?

And then slowly started consuming more and more of this content… joining this person's list…

…and before you know it you’ve bought something from them.?

Well. That’s what happens if you give people a reason to follow you. And keep pouring sauce on their burritos.

I’ve already talked about HOW you can do it:

• Be valuable—solve a problem they have

• Be relatable—show that you understand them

• Be a friend—make them feel understood

The only thing holding you back right now is your ability to act.

If you’re tired of feeling like the newbie on Twitter… seeing others who started way later surpass you… feeling like you have no direction:

It’s time for you to act.

No one but you is capable of saving you from your current situation.

And look. You might not even succeed IF you decide to invest in yourself today.

But you also just might succeed.

You’ll never know unless you try.

The biggest risk is not taking a risk.

And isn’t the probability of you being financially free for the rest of your life, building up your own universe, and spending more time doing the things you love bigger than your fear of losing a bit of money?

I’ll see you tomorrow.

With Energy,
Leon Bekteshi