Aren’t you tired of having a 10% open rate?

Or worse… 0 sales?

Knowing that it costs you thousands of dollars every single month.

I know I would be.

See. When I first started writing email for people, my results weren’t near the best… but now:

some would consider my words addictive… or worse ask me:

How did I acquire such a skill?

It’s simple really

I learned the 4 functions of a Subject Line

1. GETTING ATTENTION

We all know that the new currency in the modern world is attention.

For sales to happen, and for your audience to grow you need people to see your stuff.

So how? I have 2 words for you:

Powerful Words

“FREE” is one of the most powerful words in the copywriting vocabulary.

Why? Well.. who doesn’t like free stuff?

OTHER POWERFUL WORDS: How to, Why, You, Sale, Quick, Easy, Simple, Guarantee, Results, Proven, and Save.

I guarantee that if you include one of these words in your subject line you will get more open rates (see what I did there?)

Yes. Others use them 24/7.

But can you guess why? Cuz it works MF.

Subject Lines that turn the wrong heads are not great. Mby they have higher open rates…

But do you want higher open rates or more sales?

Don’t try to be a comedian. Concise and clear is the way.

When writing a subject line pick 1 customer benefit—then present it in a bold, clear, and dramatic way.

2. SELECTING THE AUDIENCE

Look. If I were to write about how you can become better in school, you would unsubscribe, wouldn’t you?

And that’s why selecting the right audience is crucial.

You want to be very very specific to who you’re selling to.

An ad selling programming courses will not be interesting for people who are trying to learn copywriting.

If you’re selling luxury cars you don’t wanna target brokies. Right?

If used correctly, the subject lines can turn the right heads.

Meaning that you will get more sales.

For example:

“Is your ad-spend emptying your pockets?” - And then I’d talk about how email marketing is the most cost-effective marketing tool in the game.

With this subject line I’d turn the heads of ecom owners who are tired of spending $X00s on Facebook ads and getting 0 results.

It would be an easy sell because I MADE the right audience come to me.

3. DELIVERING A COMPLETE MESSAGE

4 out of 5 read the subject line and scroll past it.

That’s why it’s crucial to get the whole message across the table.

Imagine if I were to write “4 steps to…” and stop it there.

I would lose many qualified leads.

But if I were to write “How to create godly subject lines in 4 easy steps” I would get a lot more people to open and read rather than scroll.

Got it? IN SHORT: INCLUDE THE SELLING PROMISE

4. DRAWING THE READER INTO THE BODY

Certain products/services require a few words to sell.

Others require a lot of information.

That’s why making people WANT to read your copy is important.

And to anyone of you thinking that short copy>long copy is a thing. You’ll never succeed.

Studies show that long-form copy sells better overall.

And the reason is simple.

Imagine we have 2 persons who want to buy my book.

Person A, let’s call her Sophie doesn’t like to read much.

Person B, called Luke needs more information when buying stuff.

If I only wrote short form copy I would lose a lot of money because I didn’t have an alternative for people like Luke.

But… what if I wrote long-form copy?

I would still have people like Sophie buy, but ALSO people like Luke.

Simply put:

Copy cannot be TOO LONG… BUT it sure as hell can be TOO BORING

How do you get people to read the rest of your copy?

Engineer curiosity in their mind.

Questions or proactive statements often do the job…

In the next email, I’m going to share over 40+ formulas to engineer curiosity.

Make sure you mark my emails as favorites so you don’t miss out on them.

With Energy,
Leon Bekteshi